✕
the new class of founders
@lovable
•
May 8, 2026
everyone has an idea, but not everyone thinks of themselves as a founder. in today's world though, everyone can build a product and business. that's the core tension at the heart of this social-first campaign by lovable.
i led strategy and planning, figuring out all the multiple pieces of the campaign (video, irl wheatpastes, interactive microsite, customer stories) and how they amplify each other. working with the team, we put together all these aspects in one week!
in collaboration with senka hadzimuratovic + samyutha reddy (messaging), ali clifton (creative direction), ellie stuvland (customer marketing), abey thomas + nad chistie (design), paul nylund (web), dahsar (wheatpaste).
✕
the new class of founders
@lovable
•
May 8, 2026
everyone has an idea, but not everyone thinks of themselves as a founder. in today's world though, everyone can build a product and business. that's the core tension at the heart of this social-first campaign by lovable.
i led strategy and planning, figuring out all the multiple pieces of the campaign (video, irl wheatpastes, interactive microsite, customer stories) and how they amplify each other. working with the team, we put together all these aspects in one week!
in collaboration with senka hadzimuratovic + samyutha reddy (messaging), ali clifton (creative direction), ellie stuvland (customer marketing), abey thomas + nad chistie (design), paul nylund (web), dahsar (wheatpaste).