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baggu fall 2025
@baggu
•
Jul 10, 2025
baggu's fall 2025 collection was western themed. we wanted to spotlight key statements: new applique treatments, new shapes for recycled leather, and new seasonal prints.
i led social strategy, brief writing, and post coordination. we experimented with new video interview formats and refined existing teaser formats, leading to an immensely successful launch and record sales compared to past fall collections.
in collaboration with elena foraker (creative director), pohai kahuli (photo), angela lian (video), hannah poore + thomas aland (marketing), sade odukogbe (project manager).
✕
baggu fall 2025
@baggu
•
Jul 10, 2025
baggu's fall 2025 collection was western themed. we wanted to spotlight key statements: new applique treatments, new shapes for recycled leather, and new seasonal prints.
i led social strategy, brief writing, and post coordination. we experimented with new video interview formats and refined existing teaser formats, leading to an immensely successful launch and record sales compared to past fall collections.
in collaboration with elena foraker (creative director), pohai kahuli (photo), angela lian (video), hannah poore + thomas aland (marketing), sade odukogbe (project manager).