✕
after party
@partiful
•
Dec 17, 2024
everyone wants to do a "spotify wrapped" moment. partiful didn't just want to chase the trend – they wanted to make sure that users were genuinely entertained by their 2024 "after party," creating a digital moment that encapsulates the feeling of catching up with friends at an irl event.
i led copywriting for the persona labels and descriptions attached to each person's after party. leading up to launch, i supported social strategy, visual asset creation, and video editing.
in collaboration with ally klionsky + grace zhang (design), lexi stein + alex chou (product), menglin ruan (data), val henderson + ike adler (creative), luis ocampo (community).
✕
after party
@partiful
•
Dec 17, 2024
everyone wants to do a "spotify wrapped" moment. partiful didn't just want to chase the trend – they wanted to make sure that users were genuinely entertained by their 2024 "after party," creating a digital moment that encapsulates the feeling of catching up with friends at an irl event.
i led copywriting for the persona labels and descriptions attached to each person's after party. leading up to launch, i supported social strategy, visual asset creation, and video editing.
in collaboration with ally klionsky + grace zhang (design), lexi stein + alex chou (product), menglin ruan (data), val henderson + ike adler (creative), luis ocampo (community).
✕
after party
@partiful
•
Dec 17, 2024
everyone wants to do a "spotify wrapped" moment. partiful didn't just want to chase the trend – they wanted to make sure that users were genuinely entertained by their 2024 "after party," creating a digital moment that encapsulates the feeling of catching up with friends at an irl event.
i led copywriting for the persona labels and descriptions attached to each person's after party. leading up to launch, i supported social strategy, visual asset creation, and video editing.
in collaboration with ally klionsky + grace zhang (design), lexi stein + alex chou (product), menglin ruan (data), val henderson + ike adler (creative), luis ocampo (community).